Augmented Reality

Is your business ready for an Augmented Reality? Your customers are.

大流行驱动的变化永远改变了客户的旅程.

大流行驱动的变化永远改变了客户的旅程. 第一个真相时刻现在已经成为您的AR产品体验.

在大流行之前,选择一件家具意味着去商店, where it was easy to see, touch, or physically compare products. After hours of decision-making, you brought it to your home, 你可以看到它是如何与整个房间和灯光相匹配的. 通常这些家具在家居环境中并不像在人工布置的商店中那样好用.

The situation changed in 2020. Touching the product’s material, visiting showrooms, 与知识渊博的员工面对面交谈受到了限制. And as retail froze, online shopping has boomed. Comparing the US retail growth in ​Q2 2019​ (10.8%) versus ​Q2 2020​ (16.1%),与前几期的逐渐增长相比,销售额有了大幅增长.

统计数据:2009年第一季度至2020年第三季度美国电子商务零售销售额(百万美元).S. dollars) | Statista
Find more statistics at Statista


Furthermore, behavioral lifestyle changes, such as remote meetings, contactless shopping, and local shopping, are likely to continue in some form as the “new normal,” according to Carat Trends 2021.

统计数据:2009年第一季度至2020年第三季度美国电子商务零售销售额(百万美元).S. dollars) | Statista
Find more statistics at Statista


Create a contactless path to purchase. 让人们在家里或商店外购买或体验品牌一样容易.

Carat Trends, 2021

增加你的销售,减少退货的数量,并建立你的品牌与AR

在新冠肺炎疫情期间,网络上的增强现实(AR)技术成为了新的真相, which is not going anywhere. In fact, 大流行前的数据表明,客户早就准备好接受增强现实24K皇冠手机app,而不是公司能够提供的24K皇冠手机app.

In 2019, 全球40岁以下的消费者中,近一半承认在过去12个月里使用过增强现实(AR)技术来帮助自己购物, 结果是21%的Z一代和23%的千禧一代都在尝试这项技术. 尽管还没有在购物过程中使用增强现实技术, 47% of both generations stated they would like to, given the opportunity.

今天,客户浏览网站可以在3D或3D产品配置器中看到产品的360视图,并将其放在房间的任何地方,只需点击一下. Business Wire claims that 61% of online shoppers 更喜欢在提供AR技术的网站上购买.

AR不仅减少了退货次数,还有望让顾客对品牌的忠诚度提高70%, according to Invesp. 在这个时代,品牌的实力在电子商务中更为重要. 这是阻止品牌成为商品的原因,而AR作为一种品牌构建工具是有帮助的.

Depending on the industry, 市场领导者在网上销售方面可能比以前做得更好,因为他们的心理状态很好. 以前苦苦挣扎的公司可能会发现整个事情更具挑战性.

Simon Peel,阿迪达斯全球媒体高级总监,来源:WARC市场营销工具包2021年

A Vectary Case study: Vanmoof

In March 2020, when it wasn’t possible to visit showrooms, Vanmoof在他们的产品页面中实现了vecary的WebAR查看器,以推出他们的新电动自行车. The result: 785 bikes sold in 10 days.

AR is not VR...

增强现实(AR)是24K皇冠手机app通过融合虚拟和现实世界而体验的现实. 它使用一个现有的环境,并在其上覆盖新的信息. 相比之下,虚拟现实(VR)创造了具有完全身临其境体验的人工环境.

Simply put, 所需要的技术通常是一个很好的指标:对于VR,你需要一副耳机, while with AR, all you’d need is a mobile device with a camera.

The Best Kept Secret is available to everyone right now

每个人手机上的摄像头正成为后冠状病毒时代的首选媒体. You might not be aware of this, 但数百万人的智能手机中都有一个隐藏的功能——由苹果和安卓系统支持的增强现实预览版. 无需额外安装应用程序,因为所有iphone和android都支持增强现实体验. This technology is called a WebAR, 它可以看起来像放置在产品网站上的360产品查看器或配置器, link, or just a simple button that triggers the AR experience.

According to Statista,全球移动AR用户数量预计将达到2.4 billion by 2023, 这在一定程度上是由于人们对增强现实技术日益增长的需求,以增强媒体和娱乐领域的消费者体验.

A Vectary Case study: Hyundai

现代超越了他们的活动kpi,有效地加倍了预期的Reach和Engagement数字. 尽管大流行病出现了第二波,但启动运动取得了这些成果.

The rise of QR code

You might be wondering - what about desktop computers? Can the desktop users achieve the AR experience? The answer is a QR code. 通常是在桌面上点击产品旁边的视图或AR预览按钮后触发的. 24K皇冠手机app智能手机上的摄像头可以自动读取二维码. Just turn your camera on, 桌面图片的链接会自动转换到你手机的浏览器上.

QR codes are becoming part of our everyday lives, 从在餐厅里扫描非接触式菜单到支付发票. 28% of consumers in the US and UK have already used QR codes for payments. Research by MobileIron 称35%的美国和欧盟消费者在过去一周扫描了二维码. And now QR codes can trigger an AR experience as well. 想象一下把它添加到你的印刷目录或零售中. 这不仅是一种跨设备的体验,也是一种线上到线下的体验.

Try the AR experience now

When you click on the AR button on the desktop, a QR code pops up, and you can scan it with your smartphone camera:

The product in AR looks real:

IMG_0164 2.jpg

How to adapt fast?

According to eMarketer.com, 预计超过20%的美国零售商将为其公司的在线商店投资AR或VR技术. 冠状病毒大流行的影响为零售商的预算创造了新的激励措施. 从2020年初到2020年6月,对AR/VR投资24K皇冠手机app的兴趣几乎增加了两倍, despite the general decrease in marketing spend.

您可以显著减少实现所需的时间 Vectary​ - an end-to-end solution platform for businesses. Cover everything from AR content creation, 3D model optimization for AR, 并在YouTube视频网站上分享最后的体验, without installing any software.

Find the right AR experience for your website today

Explore Vectary for Business


Find the right AR experience for your website today
Explore Vectary Business
Explore Vectary Business
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